An app where players design their avatar, dress it in the collection and share to win prizes.
- CLIENT
- Tutta la Frutta
- YEAR
- 2016
- TYPE
- Branded Game
- STACK
01
The solution
Each player builds an avatar and designs her swimsuit —one-piece or bikini, cut, colors, prints and setting—, takes a picture and shares it with the community, which votes for its favorites.
02
The result
The most-voted designs of each month won prizes: the brand's catalog turned into a game with a community of its own.
[CASE GALLERY / VIDEO]
What we did
- Game design
- App development
- Community and voting
- Monthly prizes
NEXT CASE
Sopa de Letras
Interactive TV — Canal 4 · Uruguay
