The first mobile truco game where you play head-to-head against Argentina's national team. We recreated every player with artificial intelligence, faces and voices included, and made the launch website and commercials.
- CLIENT
- Mística Labs
- YEAR
- 2026
- TYPE
- Mobile game and AI campaign
- TOGETHER WITH
- Officially licensed by the AFA
- STACK
The challenge
Mística Labs held the AFA's official license for a truco card game with Argentina's national team. The hardest part was still missing: bringing the world champions to the table, with their faces and voices, and a campaign to make it known ahead of the 2026 World Cup.
The solution
We recreated every player in the squad and their voices with artificial intelligence, so each opponent at the table looks and sounds like the real one. We also built the game's website and the commercials for social media ads, under the line «Glory is in your hands».
The result
Truco de Campeones launched on the App Store and Google Play: you play head-to-head against the national team, for glory and for the jersey, with an official jersey up for grabs every day.
For Mística Labs, the AFA licensee, we used artificial intelligence to create every player of the national team and their voices, plus the game's website and the commercials for the launch campaign, on the road to the 2026 World Cup.
What we did
- Players recreated with AI
- AI voices for the players
- Game website
- Commercials for social ads
Learn more
